Twitter To Reinvent Itself With “Project Lightning”

Read original story on: TechCrunch

Twitter has been undergoing some major changes recently, including a leadership change, eliminating character limit in direct messages, and officially rolling out its autoplaying video ads. And now, reports claim that Twitter has been working on a new project codenamed “Project Lightning” that could help twitter reinvent how people see and search for tweets.

This new project will bring a curated news platform to Twitter, shifting its content focus from user’s timeline to breaking news and events as they happen in real time. A group of editors at Twitter will be handpicking and sorting relevant tweets into various event-based channels, enhancing Twitter’s appeal as a go-to site for real time news and events. Although still a few months away from launching, we could already foresee brands getting on board with timely tweets to get a piece of the amplified attention.

Correction: An earlier version of the post misspelled “Project Lighting” as “Lightening”.