United Arrows Mannequins Make Customers Dance

Microsoft’s Kinect technology made another appearance in creative out-of-home displays as airport clothing store United Arrows debuted its new front window display in Tokyo featuring United Arrows-clad MarionetteBots (half mannequin, half robot) that mimic the movements of passerby. The inclusion of marionette strings gives some charm to the mannequins’ somewhat clumsy movements, and the engagement factor is certainly high. Kinect technology has been enticing brands for some time, and more creative uses of it like this are certainly on the horizon.