Vimeo Adds Subscription Model To Help Creators Monetize

Read original story on: TechCrunch

Vimeo will now allow video creators to charge for monthly subscriptions to their libraries of content, in addition to the video-on-demand feature it added back in 2013 for content owners to rent out or sell access to their videos. If successful, this new feature could spur many “mini-Netflixes”, further fragmenting the online video audience.

Positioned as an alternative to YouTube, Vimeo has always been averse to pre-roll ads or other forms of video advertising, focusing on exploring other ways of monetization instead. Adding support for the subscription model seems like a natural progression, if not a belated one. For media owners, this new feature poses a great opportunity to try out the increasingly popular subscription model.