Voice Search vs. Visual Search

What brands need to know

Richard Yao
Oct 12, 2017 · 9 min read
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Voice search on Alexa vs. Visual search on Pinterest Lens

By 2019, more than half of all mobile searches will be voice or visual searches.

The Current Landscape of Future Search

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Source: eMarketer

Two Disparate Search Experiences

Input Determines Search Focus

Visual search places its main focus on discovery whereas voice search focuses on convenient access to information.

Output Shapes User Experience

Accessibility Impacts Use Cases

What Brands Need To Do

1. Index your site and work with platform owners

Brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.

2. Determine which one of the two to prioritize

3. Get ready to move from SEO toward SCO

Looking ahead, we see an inevitable convergence of the two AI-powered search methods to create a full-on AI search.

IPG Media Lab

The media futures agency of IPG Mediabrands

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