Watch The Lab’s Chad Stoller Explain TV-Synced Digital Ads

IPG Media Lab
IPG Media Lab
Published in
1 min readAug 18, 2015

Chad Stoller, managing partner of the Lab, sat down with Beet TV to discuss why TV-synced digital ads, powered by companies like Samba TV, is the next best thing to addressable TV, and its capability for “future retargeting”.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.