Watchlist: Amazon Set-Top Box

IPG Media Lab
IPG Media Lab
Published in
1 min readOct 30, 2013

Amazon is planning a trojan horse for the living room — a proprietary set-top box. The device itself will look to compete with the likes of Roku and Apple TV, but more importantly it will serve as a gateway to Amazon’s marketplace. I would expect the price point to be relatively low given their history in the tablet marketplace. All of this, of course, is speculation as we do not have product details or a release date, just a lot of chatter.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.