What Is The Invisible Audience
Published in
1 min readAug 8, 2014
About three-fourths of the social media audience are just silent observers: they contribute to impressions, but don’t factor into the other measurement that marketers care about. However, some of this invisible audience might just be sharing the posts on the so-called “dark social” channels such as emails, IMs, or texting, making it extremely difficult to measure engagement accurately.
