IPG Media Lab
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IPG Media Lab

What Marketers Should Know from Apple WWDC 2021 Event

How Apple aims to turn its entire ecosystem into a social network, put Siri on third-party devices, and enable more brand opportunities

All image credits: Apple

Executive Summary:

New Media Sharing Features Deconstruct Social Networks

New Privacy Features Further Empower Users

Apple Wallet as an Identity Authentication Hub

Extended Smart Home Reach via Siri and Matter

New Promotional Tools for Brands in the App Store

Subtle Features Pointing to an AR Future

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