Why FitBit Chose Not To Support Apple’s HealthKit, For Now

The wearable fitness device company Fitbit has stated in a recent post on its community forum that it has ‘“no current plans” to support Apple’s HealthKit system. It’s an odd decision given that Fitbit Flex was prominently featured in Apple’s keynote that introduced HealthKit, and the reasons behind this choice might go beyond fear of user takeover by Apple’s shining new platform, as the company makes a profit from selling the tracker devices anyway.

The true reason of the opt-out could be about the health data that Fitbit currently hosts on its own platform. By denying support for HealthKit, the company appears to be aiming for a tighter control over the data its devices harness, despite potential detriments to the user’s experience. Still, considering the high demand for integration voiced on its forum, we won’t be surprised if Fitbit decides to join Apple’s party down the road.