Why Ford Is Working On Its Own Version Of Uber

IPG Media Lab
IPG Media Lab
Published in
1 min readApr 3, 2015

Read original story on: The Next Web

Ford CEO Mark Field revealed in a recent interview with BuzzFeed that the company has been developing its own ridesharing service named Dynamic Shuttle. Earlier this year at CES, Ford unveiled a series of experiments in developing the connected car, and this announcement marks Ford’s first entry into building its own platform. As on-demand ride-hailing services like Uber and Lyft radically alter the landscape of personal transportation, it makes sense that a legacy auto manufacturer like Ford would be eager to acclimate to the ongoing market shift from car-ownership towards car-sharing.

Image taken from Ford’s website

--

--

IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.