Why Google Bought Fitbit

What the deal means for the wearable market and beyond

Richard Yao
Nov 7 · 8 min read
Source: Wearify

Earlier last week, Reuters reported that Google parent company Alphabet was in negotiation to buy wearable maker Fitbit, and by Friday, news broke that Alphabet had reached a deal to buy the fitness tracker company for roughly $2.1 billion. While that seems like a big number, it is but a sliver of Alphabet’s $121 billion cash…

Richard Yao

Written by

Manager of Strategy & Content, IPG Media Lab

IPG Media Lab

The media futures agency of IPG Mediabrands

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