Why Google Bought Fitbit
What the deal means for the wearable market and beyond
Nov 7 · 8 min read

Earlier last week, Reuters reported that Google parent company Alphabet was in negotiation to buy wearable maker Fitbit, and by Friday, news broke that Alphabet had reached a deal to buy the fitness tracker company for roughly $2.1 billion. While that seems like a big number, it is but a sliver of Alphabet’s $121 billion cash…


