Why Microsoft Is Opening Up The Xbox

IPG Media Lab
IPG Media Lab
Published in
1 min readFeb 21, 2015

Read original story on: GeekWire

Xbox users can soon expect a new array of apps to pop up on the gaming platform, as Microsoft is preparing a software development kit to be released later this year. This new SDK will allow developers to build universal apps for a variety of Windows devices, including the Xbox One, while fostering deeper integration across the Microsoft ecosystem. Moreover, it will buff up Xbox’s functionality by introducing third-party apps, moving it closer to becoming a true multimedia hub for the living room.

--

--

IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.