Why Publishers Should Put Mobile Web First

Digital news publishers are swarming to develop branded apps for mobile users. But they might just be neglecting the truly important portal here — mobile web. According to a recent study from the Pew Research Center, mobile users tend to get their news from mobile websites in their browsers instead of apps. As mobile web browsing continues to outpace corresponding mobile apps for most news sites, news publishers need to take notice and put mobile optimization first.