Why T-Mobile Is Giving Out Free Netflix

Read original story on: AdAge

US pre-orders for the new Samsung Galaxy S6 won’t start till tomorrow, but T-Mobile is already trying to sway consumers: CEO John Legere tweeted yesterday that consumers who buy the new Samsung smartphones from T-Mobile will get a free year-long subscription to Netflix. Clearly, encouraging customers to binge-watch is good for T-Mobile’s business, as video eats up far more data than music streaming or web browsing.

Header image taken from @JohnLegere Twitter