Will net neutrality kill cloud gaming?

IPG Media Lab
IPG Media Lab
Published in
1 min readJan 27, 2010

Column originally featured on MediaPost

The title of this post is “Will net neutrality kill cloud gaming?” — and no, that’s not the wrong way around. While a handful of game developers just advised the FCC on the importance of net neutrality for the future of online gaming, and to an extent correctly so, there are cause-and-effects in play that also pose significant threats.

Let’s get some definitions out of the way. First off, for the purposes of this post, “cloud gaming” refers to games that are rendered in the cloud (i.e. on servers). In essence, this is the promise of services like OnLive, a gaming offering that portends high-quality gaming on the simplest of devices by centralizing the heavy lifting in the cloud. It’s not there yet, but the intent has many gamers’ hopes up for a day in the future when they can leave the hardware arms race behind. Read more.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.