Wink Aims To Unite Smart Home Appliances

IPG Media Lab
IPG Media Lab
Published in
1 min readSep 24, 2014

With plenty of connected home appliance currently on the market, competing IoT connectivity standards hurt their further popularization. Wink is a small New York startup with products — a hub box, a mountable control center, and a corresponding app — that aim to fix the fragmented home automation and tie together devices across competing standards: Wi-Fi, Bluetooth, and Zigbee. It is not the first company to attempt doing so, but what makes Wink stand out is the wide array of big-name partnerships that includes Honeywell, GE, and Philips.

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IPG Media Lab
IPG Media Lab

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