Why we’re taking A Call to Arms to Cannes Lions 2017

Embracing the disruption in the digital economy is easy. The hard part is defining our responsibility to make sure it is good, accessible and beneficial for everyone. The digital economy may hold promise of advancements for our society with developments in technology, AI and machine learning, but it is vital that we prioritise access for everyone.

Our industry employs some of the most influential leaders, outside government and the financial sector, in the world. It is time for our leaders to come together, not just to discuss the issues, but to align around common goals and use our collective influence to enact meaningful and lasting change. Because she deserves it. Because he deserves it. And because our future will be defined by it.

That’s why we are taking this conversation to one of the most influential and creative advertising festivals in the world, Cannes Lions. We want to have a real conversation about the implications of technology, advertising and media on the widening digital divide, and we want to better understand how some leading players are making strides to address science, technology, engineering and math (STEM), diversity, and equality both in the workforce and society at large.

We will share the stage with Google, Facebook, Microsoft and The Tory Burch Foundation alongside The World Economic Forum and Nigel Morris, CEO of Dentsu Aegis Network Americas.

We will explore the tangible solutions that today can change the paradigm of inequality in our own back yards, with the belief that together, we can change the world.

Join us on the Cannes Innovation Lions Inspiration Stage on Monday 19th June at 5pm to join our cause and end this debate, once and for all.