Americans are conflicted on what LGBTQ+ Pride celebrates

June 22, 2021- Younger Americans and people in cities feel positive about Pride, a month dedicated to celebrating self-acceptance, history, and the legal struggle LGBTQ+ people face. Meanwhile, as summer gets underway, some Americans want to unplug for their summer vacation:

And they show signs of wanting a break from all the bad news of the past year:

The closer Americans live towards a metro center, the more positively they view Pride

Americans living in urban areas tend to hold more positive views of Pride celebrations, Ipsos polling finds. A majority of people who live in a major city or just outside of one agree that Pride celebrations increase awareness of LGBTQ+ culture and are a celebration of inclusivity.

Americans living farther from the metro areas where Pride celebrations take place are less likely to see it positively. Those living farther from metro areas are also more likely to support the idea of a straight pride movement as well.

Underlying this divide in opinion is partisanship; urban areas tend to be home to more Democrats while rural areas are home to more Republicans. For example, among Republicans living right outside of a city center, 30% agree that Pride is a celebration of inclusivity. Among Democrats living in the same area, that number climbs to 60%.

Younger LGBTQ+ people and their allies more likely to have strong opinions on Pride

New polling finds generational differences emerging between older and younger members of the LGBTQ+ community about what Pride represents.

Seven in ten people under 35 in the LGBTQ+ community, which includes LGBTQ+ allies, believe Pride is about protesting the treatment of LGBTQ+ people by unequal systems. Just about half of older LGBTQ+ people feel the same, 18-points behind their younger cohorts.

Relatedly, generational rifts surface around specific policies surrounding Pride marches. Younger people in the LGBTQ+ community are about twice as likely to favor banning uniformed law enforcement officers at the NYC Pride celebrations until 2025 than their older counterparts. Even as this age gap exists, support for the ban remains low among both groups.

Many Americans want a break from it all

After seemingly endless negative headlines over the past year, it should come as little surprise that the majority of Americans want an escape from it all. Six in ten say they are likely to plan a vacation this summer explicitly to “unplug” from current events, according to the Ipsos Consumer COVID Tracker.

Those most interested in escaping reality tend to be parents, higher-income, suburban, less worried about COVID — and more conservative. At the same time, younger Americans (those in the 18 to 34 age bracket) and Americans with a college degree, who typically tend to skew more liberal, also want a break from current events.

This suggests that while the past year may have worn on people in different ways, stress is the great equalizer.

The young and vaccinated plan to spend more this summer

One in four Americans say that their household expenditures will likely increase over the next three months compared to now, according to the Ipsos Consumer COVID Tracker. This is driven by Americans who are vaccinated or plan to be, along with young people.

Particularly, among under 35s who are either vaccinated or plan to be, the number who expect to spend more this summer jumps to two in five.

Post-pandemic shopping safety requirements make the vaccinated comfortable

As the reopening progresses, most Americans are comfortable with grocery and retail stores continuing on with certain safety measures, such as requiring masks and checking up on the vaccination status of their staff.

But not all Americans agree, particularly those Americans who are hesitant or unwilling to get vaccinated. Nearly six in ten people who are hesitant about the vaccine say they would be more comfortable shopping if no masks were required, compared to just one in five of those who have already received the vaccine or plan to get it.




Presenting original analysis of public opinion research on politics and society from the world’s third-largest market research firm, with a particular focus on the 2020 United States elections. For more information, visit:

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Sarah Feldman

Sarah Feldman

Data journalist @ipsos writing about American public opinion.

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