IQ Protocol to power Gumball 3000 NFT ecosystem
IQ Protocol is about to completely disrupt the NFT scene, changing the way we engage with our digital assets. We’re innovating on multiple grounds, for example, introducing the world’s first decentralized SaaS model, solving the crypto “token not needed” problem, and providing the means for risk-free and collateral-less NFT renting. On this last front, we are introducing renting as a component of the NFT economy, enhancing and providing utility to NFTs like never before.
Today, IQ Protocol is proud to welcome Gumball 3000 into our ecosystem!
Gumball 3000
Gumball 3000 is an entertainment group that combines exclusive cars, art, music and popular culture. The annual Gumball 3000 rally has evolved into a week-long festival of live music concerts, action sports and spectacular car shows hosted in major cities, achieving live crowds of over one million people, and a televised and online audience that reaches over 100 million households in 60 countries.
About Gumball 3000 and the partnership Tom Tirman, IQ Labs Co-founder, said:
It’s brilliant to be a part of the Gumball 3000 Rally later this month. The scale and prestige of the event is truly awe inspiring, drawing millions of spectators in addition to its broadcast to 100MM’s of homes around the world.
Long-term, our partnership will bring enormous opportunity to both companies and credit to the Gumball 3000 team for their vision in bringing the unique brand into the digital economy — we’re confident we can add significant value to this endeavor.
Our co-founder Martin Best will be participating in the race, driving a Rolls Royce Dawn with team number 18, so we’ll be cheering him on to bring it home for IQ Protocol at the finish line in Miami.
This year’s car rally is sure to generate a lot of excitement. The schedule is packed, including events from the launch event in Toronto with deadmau5 performing, attending the famous Indy 500, racing NASCAR at Talladega SuperSpeedway, to kicking a field goal at the Tampa Buccaneers’ Raymond James Stadium, all before crossing the finish line at David Beckhamʼs Inter Miami DRV PNK Stadium.
IQ Protocol + Gumball 3000
Raising upwards of $12 million in a funding round led by Crypto.com Capital, the IQ Protocol NFT rental marketplace is slated to go live in June. Our platform gives NFT owners the ability to earn passive income through seamless renting of NFTs. Our approach to digital asset lending and renting will transform the industry: not only is our model risk-free and collateral-less, but we are also introducing other innovative features, such as cross-chain lending and multi-purpose renting.
To Gumball 3000, this partnership represents a strategic move towards the blockchain space and the growing trend of NFTs. Selecting IQ Protocol as a long-term partner on this endeavor will provide Gumball with an NFT rental marketplace solution as well as industry leading experience and prestige.
IQ Protocol will also support the upcoming North America Rally with branding across all 100+ participating supercars as well as billboards in all major cities along the epic adventure, starting in Toronto on 27th May, through the Indy 500, Nashville, Atlanta and Miami where the race concludes on 3rd June.
IQ Protocol will then co-host the finale Gumball 3000 pool party at the Hard Rock Guitar Hotel on the 3rd of June.
Thanks for keeping up with IQ Protocol news! We have a lot in store for the future.
If you haven’t already, be sure to check out the $IQT airdrop campaign that is currently live.
ABOUT IQ PROTOCOL
IQ Protocol is a blockchain project providing a decentralized money market for digital asset renting and on-chain subscriptions. The next money lego that allows users to rent wrapped expirable versions of digital assets without collateral, while allowing holders to earn by providing liquidity without risk.
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ABOUT GUMBALL 3000
Headquartered in London, England, Gumball 3000 is a lifestyle brand and entertainment group.
Founded in 1999 by British designer and entrepreneur Maximillion Cooper, the Gumball 3000 Group has evolved over the past two decades into a global entertainment and popular culture brand. In the early 2000ʼs the annual Gumball 3000 car rally fast became the ‘bucket list’ event for the rich and famous — televised on MTVʼs Jackass and immortalized as a Sony PlayStation video game.
Official partners have included YouTube, Red Bull, Monster Energy, Nike, Adidas, Puma, Kappa, eBay, Emirates, MTV, Sony PlayStation, XBox, Fiat, Nissan, Ray-Ban, T-Mobile, Guess, Betsafe and many more, utilizing Gumball 3000 events for brand marketing campaigns, content creation and media exposure. Gumball 3000 participants and ambassadors include Lewis Hamilton, David Hasselhoff, TonyHawk, EVE, Bun B, Afrojack, deadmau5, Idris Elba, Usher & many more.
