IQUII Sport begins its game in the basketball world, with the first edition of the new “The Basketball League” Report
Following the success of the analysis of European football on social media, the IQUII’s Business Unit extends its study to basketball, providing a new tool for fans and stakeholders.
ROME, February, 1st. IQUII Sport — the IQUII’s business unit born to support clubs, athletes and associations in their digital transformation path — through detailed studies, deep analyses and fan-oriented projects is assisting the development of the modern Sport Industry telling its evolution, through its innovative and data-oriented vision; pivotal has been the role of “The European Football Club” Report — the tool to analyse European football on social media — which contributed to the unit’s growth in the Italian and international Sport Business scenario.
From today, with “The Basketball League” Report, the IQUII’s business unit enters the basketball world, beginning its game in the study of the basketball fan engagement dynamics on social media, offering every stakeholder a monthly tool to analyse the modern communication strategies undertaken by clubs, and to understand the new role of the fan — always more important and strategic — in the sport business.
Thanks to the first edition of this Report, the reader can study the data related to the 48 LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est clubs on the main social media (Facebook, Twitter, Instagram and YouTube); moreover, a focus dedicated to the potential exposition of the sponsor brands of these teams in the Italian basketball ecosystem further enriches this analysis, making it a must have for fans and for those working in the industry.
Which is the most followed Italian team on social media? And which A2 clubs enter the Italian TOP 20?
Moreover, following the IQUII Sport’s official channels is possible to remain updated with the latest news about the Sport Tech and Sport Digital world:
Brand Magazine: https://sportthinking.it/