IQUII Sport publishes the first analysis of the 2018/19 season with the tenth update of “The European Football Club” Report

Sep 18, 2018 · 2 min read

The IQUII’s Business Unit comes back to action with the main players 4.0 from England and France, in the tenth edition of the study dedicated to the fan engagement logics of European football.

European leagues are back, and so “The European Football Club” Report, the analysis tool realised by IQUII Sport, the IQUII’s unit focused on the study of the sport topics, under the technological and digital standpoints.

With the last update, the ninth one, IQUII Sport completed the overview of the 6 countries evaluated so far (England, France, Germany, Italy, Portugal and Spain), including also the portuguese second division to discover the supremacy of Académica on social media.

As a consequence of the World Cup in Russia, with new champions emerged, and the resounding transfers of the summer window, the tenth edition includes a deep analysis focused on players, the sport influencers everyone talks about. Downloading the new update of the 2018/19, the reader can browse the Facebook, Twitter, Instagram and the aggregate chart of the 20 most followed players on social media in Premier League and Ligue 1.

An important update, highlighting the central role covered by athletes in modern football, as proper strategic assets for the clubs they play for and for the brands associated to them.

Hazard, Aguero and Pogba: who will appear in the podium of the most followed players in the Premier League? And in which position will we find Gianluigi Buffon, the new PSG’s number 1?

Click here to download the 10° update of “The European Football Club” Report, and use the official hashtag, #TEFCReport, to share your favourite chart on Twitter!

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