SSC Napoli, in collaboration with IQUII Sport, launches the Insigne’s app aimed at enhancing the international branding of the player through the development of his own Fan Engagement platform
ROME, 26th June.
Lorenzo Insigne, one of the most loved sport figures in the European scenario, boasting more than 1.4M followers on social media, thanks to his new mobile app can now improve the interactions with his fans. SSC Napoli relied on IQUII Sport for the development of his new engagement platform, based on the web and mobile Sport Platform by IQUII, to have a single and effective tool to strengthen his brand, keeping in contact with his fans around the world.
The new platform will allow his fanbase to:
- remain updated on all his past and future matches;
- consult his complete stats and his biography;
- remain always in contact with Lorenzo through the Social Wall section, collecting all the contents posted on his official channels;
- access exclusive photos and videos.
“When we launched IQUII Sport we set ambitious and innovative goals, and we are now getting important results, positioning ourselves as a reference point in the Sport Digital Transformation, as well as in the fan engagement and data enrichment strategies: we started with the collaborations with important associations and clubs, then we launched some projects with the sport influencers from the football world. This new journey with SSC Napoli for Insigne represents another step towards for our unit, which is rethinking the business models in the sport industry, offering new tools able to develop and enhance the brand image of the player at the national and international level”.
- Fabio Lalli, CEO at IQUII
To remain always connected with Lorenzo’s world, visit the website and download the app, available on every iOS and Android device. And, to be updated with the latest news in the Sport Industry, these are the IQUII Sport’s official channels:
- Facebook: https://www.facebook.com/IQUIISport/
- Twitter: https://twitter.com/IQUIISport
- Linkedin: https://www.linkedin.com/showcase/iquii-sport/
- Brand Magazine: https://www.sportthinking.it/
