So How Many People Use Instagram in Iran?
An estimated 7.5 million people aged 16–35 use Instagram within Iran.
I recently was invited to be part of a panel discussion at the Iranian web and mobile festival with over 700 people coming together from various tech and advertising fields.
The panel discussion curated by Hadi Farnoud (Recommended to check out his channel ☺) began with the simple question: “What is Digital Marketing?” as the Panel began giving their view on the definition, I turned my focus to the audience and asked “How many of you are using Instagram right now?” Practically everyone put their hands up!
With over Over 40% of Iran’s population between the age of 16–35, and an increasing mobile broadband penetration, Iran fits perfectly in Instagram’s highest traffic age group. This led me to become curious on just how many registered Instagram users were within that age range.
The calculations include 15% margin in error and the assumption that population distribution is the same for every age:
- Based on conference registry approximately 80% were aged between 16–35 with 85% of those using instagram.
- 11 million mobile broadband users
- 68% = x/11 million
This concluded that over 7.5 million mobile users within Iran use Instagram, that’s about 10% of Iran’s population!
Have more input on Instagram penetration within Iran? Have I made any errors? Tweet me @Nikiness!
