evalue — 360° You. A brand designed to shake up the world of Online Recruiting.
For my final project, I wanted to do something meaningful. Meaningful, as in solving a problem many people have. And I figured, to find such a problem MANY people have, I have to go look for it where many people are: On Online Job Platforms.
Problem Story
Probably you, who´s reading this has an Online Job Profile, and (on LinkedIn alone) over 500 million other people do. To find my problem, I went on asking the people who certainly spend the most time there: Recruiters like Margo (see above). Here´s her story.
Margo is an In-House recruiter at Acompany, who´s recently published a new Job Ad and is now reviewing all the applications and candidate profiles. And this is how her screen looks: Hell of a mess, right? A zillion windows and tabs, different Job platforms, profiles, pdfs and a dozen statistics from those expensive, powerful recruiting tools she uses as well. And still: A whole lot of manual work to do!
Why is that? Well, algorithms and recruiting tools rely heavily on the information candidates upload to their profiles, which is usually limited to Hard Facts — education, work experience, maybe some technical skills. No info on a person´s values and expectations regarding or workplace and a companies culture, neither about a person´s personality, ways of working in a team, strengths, and grow-points! However, those two aspects are crucial for Margo to decide whether the candidate fits the company and the team they´re going to work in.
Margo´s under a lot of pressure now, pre-selecting candidates for the first interview/ personal contact phase, as she, of course, can only invite so many people. Also, a mismatch/ risking a bad hire is extremely inconvenient for all involved, it´s expensive for her company, frustrating for the candidate, and bad for her reputation as a recruiting professional. So much about Margo´s story.
We know by now, Margo needs to save time and make the pre-selection/screening phase more significant. On the other side, we have Bert, our average Job Seeker. He also needs to save time — curating a ton of different online Job Profiles is tricky and time-consuming. At the same time, he needs to make sure his Profile is well stacked with valuable, screenable info, so it can get him interviews for a job he´ll be happy with, at a company he´ll identify with.
Competitor Analysis
So here´s how I went about creating evalue, the answer to their problems. In the larger scope of the market, evalue has a unique Open Source character. Recruiting Tools (no matter their focus), are highly exclusive (e.g., Only let registered companies subscribe) and expensive (thousands of euros per year). evalue is designed to add value to Online Job Profiles of people across Platforms- LinkedIn, Stepstone, Monster, indeed, Honeypot, Angellist, Moberries, etc., to create consistency in quantity and quality of information online. First, individuals, no matter who they are, where they´re from and how good they´re at editing their online profiles, get to be seen and found by recruiters (and their algorithms) if they´re a good fit for a position. Second, all the best algorithms only give out meaningful matching scores and results if the info they´re processing is meaningful and comparable across the items (Job profiles) they claim to compare. So that´s anther favor done by evalue.
Visual Design
Visual-wise, I went for businessy and modern at the same time, under the greater principle of intuition (not making people think), as you can see in my Moodboard below. From there, I went on designing, choosing Arial for being one of the most supported Typefaces there are, to ensure the best possible display across all devices and browsers. Also, I used hand gestures designed by Gregor Cresnar to make the App Flow more intuitive — you´ll see what that means in the Prototype 🤓.
Bert logs in with his LinkedIn Profile swipes his way through Part 1 (Cultural Company Fit) and 2 (Personality/ Team Role) of the Assessments, as well as he sends his Supervisor, Team Colleagues and Subordinates/ Students requests for them to assess him (360° Personality Assessment). Just 20 minutes later he´s completed it all and saves it directly to his Profile (or shares a Link). And this is how Margo sees it:
She´s now able to view all of his results and has a way better idea of who he is straight from the Profile, and make a precise Pre-selection of candidates! evalue saves her time and gives her accuracy to focus on what matters. Happy End!
Reflection
I definitely enjoyed the Final two weeks of project work. I worked on this with a lot of passion, and spent the first full week ONLY on research, interviews, reading surveys, using facebook analytics, and digging into four very heavy pdfs on state of the art Personality assessments. This might sound a little over the top, but to me, it really made the difference to be confident to know what I´m talking about, fully understanding who I´m designing for, and to keep the whole design so realistic and well backed up that it could be pitched to investors — and yes, it could! So thanks for reading, Ladies and Gentlemen! Hope you enjoyed, let me know what you think 😎
