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How a game I made in a weekend amassed 2M downloads using ASO

A couple of years ago, I wanted to turn my theoretical app store optimization (ASO) knowledge into a working skill.

So I decided to develop a mobile game. My goal was to validate the hypothesis that in the super-competitive mobile gaming market, you can launch a product that will grow into something large solely through organic traffic.

Let me say right away that I validated this hypothesis: a mobile game we created over the weekend ended up amassing over 2 million downloads, and received over 30,000…

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Oleg Yakubnekov

Oleg Yakubnekov

I am a product and data guy with experience in building and growing things at scale. Forbes 30 under 30