Mastering Mobile Ads for Gaming: Advanced Version Testing with Real Examples — Series Part 2

In the evolving landscape of mobile gaming, success often hinges on the ability to captivate potential players through dynamic and strategic advertising. While concept testing plants the seed, it is version testing that nurtures the growth of your marketing campaigns. The nuances of this process are where the magic happens – through meticulous A/B testing and iteration of ad creatives, we can significantly enhance user engagement. Armed with insights from the industry's forefront, this article unveils 12 real-world examples that demonstrate how version testing can elevate your advertising efforts and captivate a diverse audience.

1. Level Difficulty:

Test levels that are easy, medium, hard, and super hard. Some people like a challenge, and some don't. Testing will show you what ad gets more players.

2. Level Variety:

Testing different levels in your ads helps find out which ones people find most interesting. Some levels might look cooler or more fun, so it’s good to try different ones to see which gets more players.

3. Characters:

Use different characters in your ads. Some characters, like a cool knight or a cute goblin, might get more attention. Test to see which characters make people want to engage more with your ad.

4. Enemies vs. Boss:

Show off the big bosses and the smaller enemies in separate ads. A giant dragon might be more exciting than a bunch of small monsters, but you won’t know until you test both.

5. Solo vs. PvP Gameplay:

Try showing someone playing alone and someone playing against others. If your game is solo, you can still make it look like there’s a competition with scores or flags, and see if that gets more clicks.

6. Holiday-Themed Ads:

Ads with holiday themes, like Christmas or Halloween, often get more love. They feel special, and people enjoy the festive touch, and more importantly they drive better performance.

7. 2D vs. 3D Ads:

When you turn 2D game scenes into 3D ads, they look cool and grab attention. Even if the game is simple, a 3D ad can make it feel epic and get people excited to play your game potentially.

8. Camera Angle:

Switching the camera angle in your ads can give a whole new look to your game. This small change might make the game more interesting to potential players.

9. Gameplay Background vs. Real Background:

Using real-life backgrounds, like a city or nature scene, might make the ad more interesting. It’s a new trend that seems to work, so give it a try.

10. Color Palette:

Changing colors in your ad can attract different people. For example, using more pinks might get more women interested. Playing with colors helps to find out what works best.

11. Hook:

The first 3 seconds of your ad really matter. Try different ways to catch attention, like a surprising visual or a funny animation, and see what works. The sky is the limit.

12. Authentic vs. Unauthentic:

Some ads show things not in the game to get more clicks. You decide how true to the game you want to be. You could show mostly real gameplay with a few added extras, or something totally different that still gets people interested.

Conclusion:

These simple changes in your ads can make a big difference. Test these ideas, and see which ones make more people want to play your game. It’s all about finding what catches their eye and makes them click.