Solving the Mystery Behind Drops in Organic Game Downloads

  • Browse (iOS), Explore (Android) — An explorative type of traffic where players download a game when exploring featured games, collections, new releases and more.
  • Increase negative reviews
  • Affect keyword rankings
  • Affect ability to get featured
  • Paid UA: Comparing a UA trend with an organic trend
  • Brand terms: Checking changes in the historical search popularity
  • Featuring/Similar Apps: Checking correlations with organic installs
  • Vitals: Making sure it’s below the bad behavior threshold
  • Piggybacking: Analyzing competitor marketing’s impact on organic installs
  • Having stable paid UA or increasing it
  • Having custom pages for specific ads
  • Lowering the app size
  • Running live ops cards/in-app events

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Tilting Point is an award-winning free-to-play games publisher that empowers independent developers to grow and accelerate. Want to RAISE YOUR GAME? Ask us how!

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Tilting Point

Tilting Point

Tilting Point is an award-winning free-to-play games publisher that empowers independent developers to grow and accelerate. Want to RAISE YOUR GAME? Ask us how!

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