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User Acquisition
ironSource LevelUp
Analysis and opinion from game industry leaders
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User Acquisition
Matej Lancaric
in
ironSource LevelUp
Apr 13, 2022
UA Fundamentals — Web2 vs Web3 UA comparison
The web3 (blockchain games) hype is all around us and I have to confess I am…
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Department of Play
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Sep 21, 2020
Guide to UA: Modeling Cash flow for Rapid Growth
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Anthony Pascale
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May 26, 2020
Is hyper-casual hyper-crowded?
And what’s needed to survive in the competitive market…
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11
Nick Yee
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Feb 3, 2020
Gamer Motivations: The key to low CPIs for your game’s ad creatives
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22
Nadav Ashkenazy
in
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Sep 6, 2019
Discover the optimal ad unit combination
There are lots of elements to consider with regards to…
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60
Yevgeny Peres
in
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Aug 4, 2019
Why monetization and marketing need to work closer together
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101
Yevgeny Peres
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Jul 17, 2019
Identifying the marketability of a game
Developers must consider marketability early in the shipping…
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175
Dan Greenberg
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Jun 13, 2019
Reaching god mode (and why you need to know IPM to do it)
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17
1 response
Dan Greenberg
in
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Jun 12, 2019
The what, how, and why of playable ads
Advertisers are experimenting with a new ad format that’s…
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10
Dan Greenberg
in
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Jun 12, 2019
Optimize your user acquisition strategy with a soft launch
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