ironSource LevelUp
Published in

ironSource LevelUp

The power of storytelling in blockbuster casual games

Om Tandon assesses the evolution of storytelling in casual mobile games, analyzes the factors driving its rapid adoption, and interviews a game storytelling expert

So, what’s the story?

Size of the pie: Casual puzzle games

With that said, what is the data telling us about the popularity of storytelling trends?

Why storytelling in match 3 games is becoming increasingly important

#1 Product & UX reasons

#2 Player motivations

#3 More genre experimentation among the puzzle gaming audience

Q&A with Lisa Brunette

Om: Why is storytelling important? What draws people to stories, the narration or the characters?

Om: Is modern day storytelling in mobile games different? (From console games or television)

Om: What in your opinion makes story-led, top grossing games so popular?

Om: What are the trends you foresee in most successful projects you have taken up to date?

Om: What advice will you give to game developers looking to create story-driven gameplay?

Om: Any other wrap-up comments?

Conclusion: Modern-day storytelling trends and insights

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store