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What motivates gamers?

What motivates gamers? How do these motivations correlate to personality traits? What impact do age and gender have? At Quantic Foundry, we combine social science with data science to answer these questions. As you’ll discover, the findings aren’t what you’d expect.

Introducing the research model

Using factor analysis, a technique used in psychology research, we were able to…

Analysis and opinion from game industry leaders

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