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Analysis and opinion from game industry leaders

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  • How To Make In-Game Events Work For Your Game

    How To Make In-Game Events Work For Your Game

    Events are among the most critical — and profitable — tactics to deploy in your game. If you don’t have them, you can’t compete. Let me…
    Go to the profile of Mike Moran
    Mike Moran
    Mar 9
    Marvel Snap, Marvel Contest, CoD Mobile: What makes them a mass market hit?

    Marvel Snap, Marvel Contest, CoD Mobile: What makes them a mass market hit?

    What does the stellar mass market success of games like Marvel Snap, Marvel Contest of Champions and CoD Mobile share in common? No, it’s…
    Go to the profile of Om Tandon
    Om Tandon
    Feb 23
    The A/B Testing Playbook For Mobile Game Growth, Part 1: Structuring the Experiment | Turbine…

    The A/B Testing Playbook For Mobile Game Growth, Part 1: Structuring the Experiment | Turbine…

    About our articles and guides
    Go to the profile of Matthew Emery
    Matthew Emery
    Feb 9
    Live-Ops drove significant revenue growth for Angry Birds Dream Blast in 2022

    Live-Ops drove significant revenue growth for Angry Birds Dream Blast in 2022

    The monthly revenue of Angry Birds Dream Blast increased by USD 2.3M (60%), following the successful updates made in the game’s Live-Ops.
    Go to the profile of Oxana Fomina
    Oxana Fomina
    Jan 29
    AI and Game Design — Experimenting with ChatGPT

    AI and Game Design — Experimenting with ChatGPT

    “Thou shalt not make a machine in the likeness of a human mind.” — O.K. Bible
    Go to the profile of Stanislav Stankovic
    Stanislav Stankovic
    Dec 19, 2022
    AI Art: A conversation with an AI about ethics, authorship, and creativity.

    AI Art: A conversation with an AI about ethics, authorship, and creativity.

    Only a Sith deals in absolutes.
    Go to the profile of Etienne Badia
    Etienne Badia
    Dec 15, 2022
    Mind The Diversity Gap

    Mind The Diversity Gap

    When I think about talent sourcing and mapping, I think first about the missed opportunities of not having a diverse workforce, and why we…
    Go to the profile of Rise and Play
    Rise and Play
    Dec 14, 2022
    Optimize your game’s monetization by selling direct

    Optimize your game’s monetization by selling direct

    Draw in premium campaign budgets by finding the right brands for your game.
    Go to the profile of NumberEight
    NumberEight
    Oct 20, 2022
    Here’s Why Your Game Needs LiveOps

    Here’s Why Your Game Needs LiveOps

    In this article, I’ll set the record straight on LiveOps: what it is, what it looks like in action, and why it matters. Not just for your…
    Go to the profile of Mike Moran
    Mike Moran
    Sep 28, 2022
    How to think when balancing a game economy

    How to think when balancing a game economy

    There are many types of game designers. There are many areas of our discipline which you can specialize in. When asked, what kind of a game…
    Go to the profile of Stanislav Stankovic
    Stanislav Stankovic
    Sep 9, 2022
    Art production for games: Best practices and optimization

    Art production for games: Best practices and optimization

    9 simple ways to optimize your art assets for improved game performance.
    Go to the profile of Amir Dori
    Amir Dori
    Aug 29, 2022
    Bringing Multiplayer to a Single Player Game

    Bringing Multiplayer to a Single Player Game

    “Build the city of your dreams”
    Go to the profile of Stanislav Stankovic
    Stanislav Stankovic
    Aug 15, 2022
    Merge Games: To build or not to build?

    Merge Games: To build or not to build?

    Written by: Olga Sobolevskaya, Max Samorukov
    Go to the profile of Max Samorukov
    Max Samorukov
    Jul 28, 2022
    Design Deep Dive #02- Royal Match!

    Design Deep Dive #02- Royal Match!

    A game design analysis to comprehend the immediate success of Royal Match.
    Go to the profile of Saravanan
    Saravanan
    Jul 27, 2022
    10 Things You Need to Do to Keep Your Game’s ANRs in Check

    10 Things You Need to Do to Keep Your Game’s ANRs in Check

    You may be wondering why your game’s organic installs have recently been going down. Amongst many reasons, there is one factor that has…
    Go to the profile of Tilting Point
    Tilting Point
    Jun 29, 2022
    Leading Teams As A Stoic (2/2)

    Leading Teams As A Stoic (2/2)

    In a previous post, I wrote about what you can and cannot control as the Team Lead.
    Go to the profile of Rise and Play
    Rise and Play
    Jun 20, 2022
    Leading Teams As A Stoic (1/2)

    Leading Teams As A Stoic (1/2)

    I often ask other leaders in my podcast interviews: “What keeps you up at night?” When I ask myself this question, I cannot think of…
    Go to the profile of Rise and Play
    Rise and Play
    Jun 15, 2022
    Who Goes There? The Importance of Writing Distinct Character Voices

    Who Goes There? The Importance of Writing Distinct Character Voices

    If you’re a lover of stories, odds are you’ve formed an attachment to at least one character — whether that’s from a game, a movie, a book…
    Go to the profile of Sara Hardin
    Sara Hardin
    Jun 1, 2022
    Debunking Game Design Myths: UX is Just “Common Sense”

    Debunking Game Design Myths: UX is Just “Common Sense”

    In this series, I’ll be punching holes in the myth that game design UX is just “common sense.” It’s time we gave UX the space (and respect)…
    Go to the profile of Mike Moran
    Mike Moran
    Apr 20, 2022
    UA Fundamentals — Web2 vs Web3 UA comparison

    UA Fundamentals — Web2 vs Web3 UA comparison

    The web3 (blockchain games) hype is all around us and I have to confess I am really interested in it. Its been fascinating to watch what…
    Go to the profile of Matej Lancaric
    Matej Lancaric
    Apr 13, 2022
    How to soft launch a mobile game in 2022

    How to soft launch a mobile game in 2022

    Launching a mobile game takes loads of work. After months of development and production time, the soft launch period comes.
    Go to the profile of Matej Lancaric
    Matej Lancaric
    Apr 11, 2022
    Solving the Mystery Behind Drops in Organic Game Downloads

    Solving the Mystery Behind Drops in Organic Game Downloads

    by Jiri Chochlik
    Go to the profile of Tilting Point
    Tilting Point
    Mar 28, 2022
    NFT first or NFT compatible? The key to P2E mass adoption

    NFT first or NFT compatible? The key to P2E mass adoption

    Games today are catching wide spread attention, paving the path to Metaverse revolution
    Go to the profile of Om Tandon
    Om Tandon
    Mar 22, 2022
    Arcade Idle: Creating the new Hybridcasual genre

    Arcade Idle: Creating the new Hybridcasual genre

    Arcade Idle is an opportunity for developers to make games with strong profitability and a long-term lifespan.
    Go to the profile of Homa
    Homa
    Mar 8, 2022
    10 Tips for Successful Game Art Outsourcing (at Scale)

    10 Tips for Successful Game Art Outsourcing (at Scale)

    Best practices from a mobile game art director’s experience with art outsourcing massively at scale.
    Go to the profile of Etienne Badia
    Etienne Badia
    Feb 25, 2022
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