Homepage
Open in app
Sign in
Get started
ironSource LevelUp
Analysis and opinion from game industry leaders
Industry
Game Design
Product
Motivations
Investment
Creatives
Growth
Podcast
Follow
Merge Games: To build or not to build?
Merge Games: To build or not to build?
Written by: Olga Sobolevskaya, Max Samorukov
Max Samorukov
Jul 28
Latest
Leading Teams As A Stoic (2/2)
Leading Teams As A Stoic (2/2)
In a previous post, I wrote about what you can and cannot control as the Team Lead.
Sophie Vo | Rise and Play
Jun 20
Leading Teams As A Stoic (1/2)
Leading Teams As A Stoic (1/2)
I often ask other leaders in my podcast interviews: “What keeps you up at night?” When I ask myself this question, I cannot think of…
Sophie Vo | Rise and Play
Jun 15
Who Goes There? The Importance of Writing Distinct Character Voices
Who Goes There? The Importance of Writing Distinct Character Voices
If you’re a lover of stories, odds are you’ve formed an attachment to at least one character — whether that’s from a game, a movie, a book…
Sara Hardin
Jun 1
Debunking Game Design Myths: UX is Just “Common Sense”
Debunking Game Design Myths: UX is Just “Common Sense”
In this series, I’ll be punching holes in the myth that game design UX is just “common sense.” It’s time we gave UX the space (and respect)…
Mike Moran
Apr 20
How to soft launch a mobile game in 2022
How to soft launch a mobile game in 2022
Launching a mobile game takes loads of work. After months of development and production time, the soft launch period comes.
Matej Lancaric
Apr 11
Solving the Mystery Behind Drops in Organic Game Downloads
Solving the Mystery Behind Drops in Organic Game Downloads
by Jiri Chochlik
Tilting Point
Mar 28
NFT first or NFT compatible? The key to P2E mass adoption
NFT first or NFT compatible? The key to P2E mass adoption
Games today are catching wide spread attention, paving the path to Metaverse revolution
Om Tandon
Mar 22
Arcade Idle: Creating the new Hybridcasual genre
Arcade Idle: Creating the new Hybridcasual genre
Arcade Idle is an opportunity for developers to make games with strong profitability and a long-term lifespan.
Homa Games
Mar 8
LiveOps Essentials Part IV: The Components
LiveOps Essentials Part IV: The Components
Old friends, new friends — welcome back. This is the fourth installment of my LiveOps Essentials series, where I bring you the ins, the…
Mike Moran
Feb 3
SimCity BuildIt, Contest of Mayors
SimCity BuildIt, Contest of Mayors
Feature Deep Dive
Stanislav Stankovic
Feb 1
The Top 5 Mistakes Game Mystery Writers Make — and How to Avoid Them
The Top 5 Mistakes Game Mystery Writers Make — and How to Avoid Them
By Lisa Brunette
Lisa Brunette
Jan 31
My favorite mobile game newsletters to boost your inbox
My favorite mobile game newsletters to boost your inbox
The games industry is evolving — fast. New technologies, philosophies, and goals are popping up all over the place, and you — yes, you —…
Mike Moran
Jan 27
Hard Problem of Making Educational Games
Hard Problem of Making Educational Games
Why marketing educational software is so hard
Stanislav Stankovic
Dec 1, 2021
The hard limits of the subscription business model in gaming
The hard limits of the subscription business model in gaming
Navigating the Catch-22s and complexities of running a successful subscription-based gaming business
Stanislav Stankovic
Nov 26, 2021
Red Ocean — The Opportunity Cost of Starting a New Project
Red Ocean — The Opportunity Cost of Starting a New Project
What risks can be assessed before starting a new game project? Stanislav Stankovic draws on his personal experience to answer this question
Stanislav Stankovic
Nov 19, 2021
The secret power of RPG mechanics
The secret power of RPG mechanics
How Brawl Stars uses mechanics from RPG games to stop players getting bored — and how you can too
Stanislav Stankovic
Nov 11, 2021
IAP merchandising: MVP store design for casual games
IAP merchandising: MVP store design for casual games
Wireframes and best practices for building a minimal viable product for your in-game store
Matthew Emery
Nov 8, 2021
Deconstructing Axie Infinity: Is Play to Earn the Future?
Deconstructing Axie Infinity: Is Play to Earn the Future?
A deep dive into one of 2021’s biggest gaming revelations
Department of Play
Oct 7, 2021
Play-to-earn: How gaming’s revolutionary new business model works
Play-to-earn: How gaming’s revolutionary new business model works
Play-to-earn (P2E) is a new business model capturing the games industry’s attention — but how does it work from a systems design lens?
Khaled Alroumi
Oct 6, 2021
10 simple rules for mobile game Live Ops success
10 simple rules for mobile game Live Ops success
A few simple rules every Live Ops game manager needs to live by in order to run a successful mobile game
Mike Moran
Sep 29, 2021
Punchline: How to use humor to bridge player connection
Punchline: How to use humor to bridge player connection
Tips for creating amusing characters and storylines that keep players coming back to your casual game
Dexter Woltman
Sep 19, 2021
Game economy design essentials, part 2: Best practices
Game economy design essentials, part 2: Best practices
Today we’re looking at best practices for creating a framework for crafting a game economy that keeps your audience persistently enthralled…
Tom Hammond
Aug 17, 2021
How to get capital for your game studio
How to get capital for your game studio
Three mobile game investors discuss how you can get funding for your studio in 2021 and onwards
ironSource
Aug 11, 2021
3 mobile trends shaping up in 2021
3 mobile trends shaping up in 2021
Editor’s note: This article is based on ironSource SVP of Revenue Amir Shaked’s exclusive presentation at the virtual LevelUp 2021…
Amir Shaked
Aug 3, 2021
How to price items in free-to-play games
How to price items in free-to-play games
Javier Barnes takes us through his 4-step methodology for creating a pricing model that works for your game economy
JBDev
Aug 2, 2021
About ironSource LevelUp
Latest Stories
Archive
About Medium
Terms
Privacy