ironSource LevelUp

I often ask other leaders in my podcast interviews: “What keeps you up at night?” When I ask myself this question, I cannot think of…

If you’re a lover of stories, odds are you’ve formed an attachment to at least one character — whether that’s from a game, a movie, a book…

In this series, I’ll be punching holes in the myth that game design UX is just “common sense.” It’s time we gave UX the space (and respect)…

Launching a mobile game takes loads of work. After months of development and production time, the soft launch period comes.

by Jiri Chochlik

Games today are catching wide spread attention, paving the path to Metaverse revolution

Arcade Idle is an opportunity for developers to make games with strong profitability and a long-term lifespan.

Old friends, new friends — welcome back. This is the fourth installment of my LiveOps Essentials series, where I bring you the ins, the…

Feature Deep Dive

By Lisa Brunette

The games industry is evolving — fast. New technologies, philosophies, and goals are popping up all over the place, and you — yes, you —…

Why marketing educational software is so hard

Navigating the Catch-22s and complexities of running a successful subscription-based gaming business

What risks can be assessed before starting a new game project? Stanislav Stankovic draws on his personal experience to answer this question

How Brawl Stars uses mechanics from RPG games to stop players getting bored — and how you can too

Wireframes and best practices for building a minimal viable product for your in-game store

A deep dive into one of 2021’s biggest gaming revelations

Play-to-earn (P2E) is a new business model capturing the games industry’s attention — but how does it work from a systems design lens?

A few simple rules every Live Ops game manager needs to live by in order to run a successful mobile game

Tips for creating amusing characters and storylines that keep players coming back to your casual game

Today we’re looking at best practices for creating a framework for crafting a game economy that keeps your audience persistently enthralled…

Three mobile game investors discuss how you can get funding for your studio in 2021 and onwards

Editor’s note: This article is based on ironSource SVP of Revenue Amir Shaked’s exclusive presentation at the virtual LevelUp 2021…

Javier Barnes takes us through his 4-step methodology for creating a pricing model that works for your game economy