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Now that we’ve established the basics of ASO, it’s time to get more into the nuts and bolts. In this interview, Yevhen Tarasenko from…

Read our fascinating Q&A with Yevhen Tarasenko, Senior ASO Manager at FunPlus, as he gives his top insights for ASO in 2025.

15 years ago in-app purchases were introduced to mobile games and free-to-play mobile video games were born. This industry has come a long…

Ad content is something that’s very important to myself and the team at TutoTOONS. We see ourselves as not only creators of games but…

Going direct-to-consumer with a web store is a pivotal strategy for mobile game growth in 2024. But should you build your tech in-house, or…

Google’s recent policy shift, which I previously discussed in more detail, mandates that publishers must implement a Google-certified…

The eCPM is widely believed to be the key metric in Ad Monetization. But is this true? Most Ad Monetization managers and senior executives…

In today’s mobile gaming landscape, creative partnerships between games and brands are redefining player engagement. These collaborations…

In the first article in this series: The A/B Testing Playbook for Mobile Games, Part 1: Structuring the Experiment, we discussed the…

In the evolving landscape of mobile gaming, success often hinges on the ability to captivate potential players through dynamic and…

In every memorable video game, there’s a foundational element that keeps players hooked: the gameplay loop. This concept is the lifeblood…

Mobile game marketing is more than just flashy ads; it’s a thoughtful strategy, much akin to game design. Consider “concept testing” as…

Google to require mobile app and game publishers to collect TCF-compliant consent from users in Europe and this might disrupt the business.

Unlock the potential of your game development process by mastering the art of creating a well-crafted game design document. Revolutionize…

Seeking a formula for an elegant game design.

As computing power has steadily advanced over the last few decades, new game genres have emerged. 3D shooters like Quake, multiplayer…

As the world of gaming evolves, so does the importance of LiveOps. In this comprehensive guide, we’ll explore how LiveOps can help…

Stealth Master has evolved from Hyper to Hybrid using deeper gameplay and well-executed live-ops. How? They deliver clever retention…

We hear that phrase everywhere. We all know it by heart, but what does it exactly mean from the perspective of game design?

If you’ve ever played a mobile game, you’re likely familiar with the concept of daily login rewards. These rewards are a common strategy…

In this article, I’m sharing my top 10 monetization ideas for casino slot games, based on my personal experiences and insights. These ideas…

How to avoid the critical mistakes studios make when launching games with top-grossing aspirations

Advanced Monetization Features

The Live Events