Key Points

  • Blockchain: Ethereum
  • Classification: Utility Token See here
  • Function: Advertising
  • Project Status: Gemini
  • Circulating Supply: 1,000,000
  • Total Supply: 1,500,000,000
  • Market cap: $334,736,000 USD
  • Exchanges: Binance, Bittrex, and all major exchanges
  • Consensus Algorithm: POW until Ethereum’s switch to POS
  • ICO: 5/11/2017
  • Website
  • Whitepaper
  • Coinmarketcap

Points of Confidence:

  • Working product with emphasis on user privacy and security — Brave web browser
  • Advertisers, publishers, and users will benefit from using the ecosystem
  • Utility token — meaning more adoption leads to higher and less volatile prices
  • High chance of addition to Coinbase, leading to a surge in price and adoption of the token
  • Open to being bought out by any of its major competitors, including Google

Risks:

  • Network effect of existing browsers may hinder the growth of Brave and thus BAT.
  • Google and Facebook may attempt to curb the growth of BAT due to their domination over search engines and social media

In the realm of blockchains and the cryptocurrencies that empower them, investors with even the most basic knowledge know to look for opportunities to invest in companies who at least have evidence of a somewhat functional product to show the world that they can deliver a fully functional service and are not yet another get-rich-quick scheme. While many projects struggle to get off the ground or hit one roadblock after another, Basic Attention Token (BAT) is an ERC-20 token that was released by a privacy-focused browser company called Brave Software, to work within tandem with their fully functional web browser, the Brave browser.

Brave was developed from Chromium, the open source version of Google Chrome, and created with the intent of providing an experience devoid of the infringement of privacy and the affliction of malware present in other browsers. To this end, they have partnered with DuckDuckGo, a search engine that never stores any personal information does not track users in or out of private browsing, and by default, does not display any ads. It also provides a seamless experience for users by not requiring users to affirm that they are human. Additionally, private tabs in Brave may also use Tor browsing in order to keep ISP, guest Wi-Fi providers, and visited sites that may be watching their internet connection or even tracking and collecting IP addresses from knowing what the users are doing. The Tor aspect of the browser, however, is not leak-proof, and Brave has even recommended that its users try the Tor Browser itself if they want their browsing history to remain absolutely untraceable. Brave’s open source nature makes it completely auditable for anyone who wants to take a peek under the hood to see that there aren’t any backdoors to enable malicious activity.

Continue reading at ironwood.io

Originally published at ironwood.io on August 10, 2018.

All content provided by IRG is strictly observational and should not be considered financial advice. IRG is not an investment group, but a research group that meticulously scans the market for those projects deemed to have the most potential. Crypto-assets are subject to high market volatility and risk. Seek a licensed professional before making any investments.

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Michael Strutton

Serial Entrepreneur, Executive, Marketer, Patents, Geek & Social Expert, frm CPO @ Vitrue & VP @ Oracle Mkt Cloud & Blockchain & Cryptos