The Age of Copycats on Social Media

How not to get lost in content creation

Jake Mura
Irrelevant Matters
Published in
5 min readDec 10, 2022

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Photo by Antoni Shkraba

Before writing, I dealt with internet marketing — mainly SEO and SEM for several years. And so, when I started writing, it was obvious to me that I should take care of my social media presence — build a personal brand.

Today, 3000 tweets, hundreds of other posts, and a total audience of over 5000 followers among…

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Jake Mura
Irrelevant Matters

Essays on ideas, spirituality, philosophy, culture and society. Founder of Irrelevant Matters. https://linktr.ee/jakemura