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The Illusion of Value on Social Media: Engagement Groups
Why bother? Just take your card and create social proof on demand
Social media is a strange place, and sometimes even the biggest nonsense, like a random one-line tweet with unsolicited life advice, can go viral. God knows why, but it happens. And basically, there’s nothing wrong with that.
But If you’re active on social media, I’m sure you have encountered accounts that go viral or at least super popular nearly every time they post something. And I’m not writing about celebrities or similar accounts with millions of followers. It’s about relatively small accounts that somehow get insane traction just from the beginning of their activity or from a certain point of the activity.
And I bet you sometimes wonder how it happens.
The first thought that comes to mind is that they just get lucky. Sure, that’s a safe assumption and the least harmful one. However, the biggest danger is when you blindly assume that they got there because of the incredible value they produce or any other good characteristics. That’s dangerous if you’re an ordinary social media user, and it makes you anxious if you’re a creator like me.
If you are a creator, this false assumption initially motivates you to add value, work harder, and…
