An MVP is not just plain minimum…

Product Player
The Product Playbook

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MVP stands for Minimum Viable Product, the MVP is a prototype version of a product that serves to test a company’s business model.

When you have an idea of ​​a type of business, you have two options:

Either you spend months designing and investing money for something more concrete or you build a very simple version to get on the market right away and start learning as soon as possible about your product.

This second option is what we call MVP: a product that contains only the most central and objective parts of the project and that must be done with the highest speed, the least effort, and the lowest possible cost.

The first step is to define your value proposition, that is, what you want to solve with your product and what market niche you want to reach. From there, you must identify which are the minimum characteristics that your product must have to deliver the value proposition.

Once you build your MVP, you need to find personas willing to pay for the first version and help you by providing feedback on your product to grow and become a complete product.

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Product Player
The Product Playbook

Unconventional takes on how to build, launch, and scale products. Also, templates for the essential PM frameworks and processes!