Bullseye framework: what it is and how to use it in Product Marketing
The bullseye framework is widely used by Product Marketing professionals in defining the best traction channels. But have you ever heard of this tool?
According to a survey conducted by Hootsuite on Marketing Trends for 2022, 51.4% of professionals surveyed want to increase their investments in social ads this year, mainly on Instagram, Facebook, LinkedIn, and YouTube.
But how do you make decisions about which are the best channels for the company and not waste resources on strategies that will not bring the expected ROI (return on investment)?
That’s what we’re going to talk about in today’s post when introducing the bullseye framework. You will know what this tool is, its main applications, its importance for Product Marketing, and how to apply it in your company. Enjoy reading!
What is Bullseye Framework
The bullseye framework is a structure with a target format with 3 levels, used to define the most suitable traction channels for the business acquisition strategy.
This tool is based on a set of 19 channels, from which the team must choose the best ones (after all, a company would hardly be able to handle all the channels contained in the bullseye framework ).
This is the list with all the channels considered:
- Agreements and partnerships
- Press office
