What is A/B testing?

A/B test is nothing more than the presentation of two or more versions of a situation each with a specific change, which is analyzed after receiving interactions.

The creation of a Product does not happen overnight, and for it to be successful, it is necessary to have a concrete basis on how to work its management. For Products with high traffic or more mature, it is worth mentioning the need for A / B tests to evolve it. In fact, this is one of the strategies used by Product Managers and that brings enormous advantages to the business, in addition to being a practice that ends up benefiting users in the end.

But what is A / B testing?

A/B testing consists of comparing two versions of the same web page or application to check which of the two versions is more efficient. These variations, called A and B, are displayed randomly to the different users of the website. A part of them will see version A and the remaining part will see version B. This scientific method adapted from marketing allows professionals to draw conclusions about, for example, which form provides the best user experience.

Once the different versions have been shown to users, a statistical analysis makes it possible to test the effectiveness…