What is User-Centered Design?

Creating products and systems with this orientation is to create more efficient, satisfying, and user-friendly experiences.

It is quite common, since the beginning of the technological era, to create extremely complex systems, with a focus on business objectives, far-reaching functionalities, and all the available technological capacity. But without taking into account the most important part of the process, which is the end-user.

These systems and programs may not be a failure. However, as growth grows, they become large patchwork quilts that end up being abandoned by users.

However, this is not the main reason why the user should be the center of attention in a project, what we know as User-Centered Design.

As growth grows, they become large patchwork quilts that end up being abandoned by users .

Creating products and systems with this orientation is to create more efficient, satisfying, and user-friendly experiences. What can, yes, favor sales and customer retention.

Rather than requiring the user to adapt their attitudes and behaviors to learn how to use a tool, User-Centered Design creates systems that relate to what the user believes, how he acts and sees the world.