StartUp Company Culture

Company culture is the bedrock of business development

Startups are the most exciting businesses out there, no two days are ever the same, over night you can become incredibly successful or dead.

In many instances, first time founders struggle to understand that they are at the helm of creating and fostering positive company culture.
Rule books and ways of doing things are just there as suggestions, unless there is an internal ethos within the business to live up tot he ideals of the business.
And the founder is the chief in charge of ensuring that the culture finds root and manifests in the business.

Company culture evolves with or without conscious application and if you choose the latter option, you will have a den of operational challenges that are almost impossible to surmount.

The Founder(s) together with the leadership team need to live out the values and beliefs of the venture. It not about putting it everywhere in the office but about actualizing those statements on a daily basis, with each and every interaction you have with customers, users, suppliers, staff and investors.

Startup investors consider building a strong company culture as the top-most thing founders should concentrate on along with product, growth and customer acquisition.

No matter the type of organisational culture within your venture, the important thing is to ensure that it is an environment based on real principles and consistency.
Loosely defined, company or oganisational culture is the working environment in which your staff operates in, it is the work ethics and employee engagement and the engagement with customers and investors.

A strong and positive company culture can lead to immense success and growth within a venture. Attracting and retaining key performing employees and becoming a beacon for customers to want to work with.