Iskra Enters Into Strategic Partnership With YGG
SINGAPORE — All-in-One Web3 gaming platform ‘ Iskra’ (ISKRA, CEO: Lee Hong-gyu) executed a Memorandum of Understanding (MOU) for a strategic partnership with the world’s largest web3 gaming guild, Yield Guild Games (YGG).
Under this agreement, Iskra and YGG are set to actively engage in global collaboration that includes joint marketing campaigns for Iskra onboarding games’ community building, utilizing Iskra games in YGG’s quest program to secure and retain players, expanding paid user base, YGG participating as a Pioneer NFT holder actively in Iskra’s community tier system, and ongoing collaboration through mutual token swaps. The synergy of global collaboration between the two is particularly anticipated, considering YGG’s model that provides economic opportunities to players in developing countries in the global blockchain industry.
Iskra envisions expanding its influence in the global web3 ecosystem through this partnership. The collaborative campaigns with YGG, which boasts a community of over a million members, aim to strategically grow Iskra’s games and platform community. With Iskra already having over four million registered wallets and 100,000 monthly active users (MAU), both parties anticipate deriving various collaboration opportunities, including game support, from the shared network. The fact that YGG becomes a P-NFT holder holds significance, showcasing the sincerity of both parties in this partnership, as P-NFT is Iskra’s primary digital asset contributing the most to its community ecosystem.
“We understand how significant the Southeast Asian market is for web3 adoption and believe that the Iskra platform will play a significant role in onboarding gamers and developers alike. This partnership marks an important step for web3 gaming, as we get to show how effective the questing model is through Iskra’s growing platform of web3 titles. We look forward to creating engaging quests that will ensure player retention, build their on-chain reputation and contribute towards a shared vision for the ecosystem,” said YGG co-founder Gabby Dizon.
Iskra CEO Lee Hong-gyu expressed, “We are very pleased to establish a strategic partnership with YGG, the global division with the largest scale and success experience in the web3 gaming community. We expect both parties to focus their capabilities on activating Iskra’s game and community economy, building a successful web3 experience for YGG members.” He emphasized the significance of the collaboration, including specific and tightly integrated efforts such as PNFT holdings and token swaps, and outlined plans for comprehensive cooperation to create powerful success stories based on this foundation.
About Iskra
Iskra offers an all-in-one on-chain game platform that rewards players and developers through a unique community system. Services include on-chain games, a wallet, a decentralized exchange, a marketplace and a launchpad. The project is backed by some of the biggest tech and video game companies in South Korea, raising $40M in funding and consistently ranks in the top categories for gaming on DappRadar for unique active wallets and engagement.
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About YGG
Yield Guild Games (YGG) is a decentralized autonomous organization (DAO) gaming platform and the world’s largest web3 gaming guild. YGG, a global community with a focus on blockchain play-to-earn (P2E) games, connects blockchain gamers worldwide and invests in NFT assets. Structured as a DAO, YGG connects players from specific games or regions, maximizes game revenue, and supports users in obtaining in-game rewards through its benefit programs.
Originally published at https://news.iskra.world on January 18, 2024.
