Catch up with Cannes Lions Roving Reporters, Luc and Rogin

Every year Dentsu Aegis Network sponsors our brightest and best talent to attend Cannes Lions Festival of Creativity, to get inspired, and feedback on their experience.

This year, a duo from Isobar won the competition to attend. So we took a moment to interview them on the Croisette to give an insight into their time here in Cannes.

What’s being a Roving Reporter all about?

From a creative perspective, being a Roving Reporter is being able to make the best of new interfaces and communication tools to deliver DAN’s creative vision in a relevant, fresh and innovative way. It’s about making sure you connect with the movers and shakers within our network — the people who are directing from the top.

Can you tell us more about what you do at Isobar (Luc)!

I’ve worked at Isobar as a creative for a year and a half. Since then, I’ve been busy developing the creative vision and activities for Isobar in Belgium — we’ve been transforming ourselves, whilst transforming our clilents businesses! Amongst other things, I work on the digital content strategy and development, digital assets production, creative solutions and recently I was selected to participate in R500. Route 500 is a high potential programme — so I am flattered to have been selected — and I really hope it will help on my journey to become a creative director.

This is your first Cannes Lions. What were you looking forward to the most?

Basically everything — from the people to the parties. I always insisted on the fact that diversity powers creativity. Exchanging with creative leaders and minds about the importance of creativity in our digital world is the best way to step forward into Isobar’s and DAN’s 2020 perspectives but also for me to get insights from the most experienced markets in the world when it’s about creativity.

Artificial Intelligence, VR and AR features heavily on this year’s Cannes agenda. What do you think will have the biggest impact on the creative process, and our industry?

AI will definitely have the biggest impact on our industry and on the creative process.

It has the potential to ensure we create work with relevance and at scale — getting as close as possible to the consumer. But I strongly believe that using human understanding tools such as empathy and perspective will continue to be valuable.

As a creative, I know that I have to understand AI deeply and how to use its potential to ultimately unveil our abilitiy to create individual experiences at scale — so Jean Lin’s talk about the Future of Creativity will be really useful!

Finally, what are you hoping to get out of your experiences at the world’s largest celebration of creativity?

Insights, learnings and contacts from DAN’s and Isobar’s most advanced markets in creativity to become an asset every step of the way in our future transformation.