Erik Hallander discusses AI and marketing in Campaign

All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.

Despite futurists, analysts and agencies having done their best to convince us that 2016 was the year of VR, we’re still a while away from it having genuine consumer impact. Don’t get me wrong, I’m impressed by the growth and talk of VR this year, but there’s definitely time required before it becomes part of a normal customer’s reality. So, if we said that 2016 was the year of VR (it wasn’t), what’s on the radar for next year?

Read the full piece in Campaign here.