Isobar teams answer Clarins brief at Isobar Academy Programme in London
For the fifth year running, Isobar hosted the Isobar Academy in London this September. The programme brought together multi-discipline teams from across the region to work on a live client brief. The client showcased in this edition of Isobar Academy was international beauty brand, Clarins.
Across the course of the module, Isobar talent from disciplines including creative, technology, strategy and UX worked alongside Clarins representatives to answer to the client brief particularly focused on commerce and voice. The six teams were tasked with ideation, design thinking and rapid prototyping methodologies to come up with innovative solutions to real a business challenge.
The Academy began with a series of inspirational presentations from Isobar Chief Experience Officer, Simon Gill, Isobar UK Head of Innovation, Alex Hamilton and the Clarins client on case studies, thought-provoking in-store customer experience stories, and the latest activations from Clarins in the UK.
Using a human-centred design approach and bespoke personas to work through a rapid ideation process, the teams started work on their briefs with the goal of having two polished solutions to present to the client the following day. Midway through the first day, teams were invited to a session by inspirational speaker, Tomas Roope, former Google Group Creative Lead.
The final day of Academy allowed for ideas to be refined, final solutions to be presented and the Clarins team to select their winning team. The varied answers to the client brief proved success in the opportunity to carefully curate diverse teams to collaborate, build relationships and solve a real business challenge.
Remarking on the success of the programme, Nick Bass, Global HR Director, Isobar said, “At Isobar, we very much believe in the culture of many — what we mean by that is people from different backgrounds, skillsets, cultures, orientations, countries and languages, coming together and working with our clients to come up with the best creative ideas to solve their business challenges.”
Sophie Waring, Business Manager, Clarins UK said, “It’s really exciting to be part of the process to build something that will be more valuable to our customers and create customer loyalty — this is essentially what we are looking for.” Sophie continues “It has been very interesting to work with people who I wouldn’t normally work with on a daily basis and see how everything has come together — from the creative perspective — all the way to digital.”
Emilie Maunoury, Digital, Ecommerce and CRM Director, Clarins UK said, “A key takeaway from Isobar Academy is the methodology — especially for our teams — it is a new way of thinking. How can you do as much as you can within a day and a half, using very specific methods and things that in your day-today-work you don’t necessarily spend time on?” Emilie continues, “We have amazing teams, Isobar have amazing teams, and the results from Isobar Academy are above what we could have expected — thank you for that.”
Isobar Academy Video
To find out more about the Isobar Academy Programme, please contact Brandon Lucas.
