#IsobarinBrief with Isobar APAC CSO, Sandipan Roy

#IsobarinBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Isobar APAC Chief Strategy Officer, Sandipan Roy.

What does experience mean to you?

Beautiful hangover.

What should marketers not live without?

3Cs — courage, creativity, conviction.

Consolidation is at its peak. What is the role of agencies today?

Play-maker between creativity, optimisation and growth.

What’s your view on Innovation?

Innovation’s making us lazy, lonely and fake.

What is the future of brand experiences?

Brand experience = customer experience (empathy, optimisation) + brand purpose (distinctiveness, creativity).

Tell us what makes Isobar different and better.

Flying the plane while building it, with a liberal dose of mezcal.