#IsobarinBrief with Isobar China Chief Innovation and Technology Officer, Francis Lam
Published in
1 min readJul 19, 2019
#IsobarinBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Isobar China’s Chief Innovation and Technology Officer, Francis Lam.
What does experience mean to you?
A journey of emotions.
What should marketers not live without?
Guts to change.
Consolidation is at its peak. What is the role of agencies today?
A growth hacker.
What’s your view on Innovation?
Breaking the obvious.
What is the future of brand experiences?
User-centered.
Tell us what makes Isobar different and better.
We’re NOT an agency.
