#IsobarinBrief with Isobar China Chief Innovation and Technology Officer, Francis Lam

Isobar
Isobar Global Blog
Published in
1 min readJul 19, 2019

#IsobarinBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Isobar China’s Chief Innovation and Technology Officer, Francis Lam.

What does experience mean to you?

A journey of emotions.

What should marketers not live without?

Guts to change.

Consolidation is at its peak. What is the role of agencies today?

A growth hacker.

What’s your view on Innovation?

Breaking the obvious.

What is the future of brand experiences?

User-centered.

Tell us what makes Isobar different and better.

We’re NOT an agency.

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