#IsobarInBrief with Isobar Global Chief Creative Officer, Ronald Ng

We have launched #IsobarinBrief, a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. To kick off the series, we spoke to Isobar Global Chief Creative Officer, Ronald Ng.

What does experience mean to you?

Everything.

What should marketers not live without?

Creativity.

Consolidation is at its peak. What is the role of agencies today?

Common sense.

What’s your view on Innovation?

Do or die…

What is the future of brand experiences?

The future is now.

Tell us what makes Isobar different and better.

The next transformational idea.