#IsobarinBrief with Isobar Global CMO, Caroline Dean

#IsobarinBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Isobar’s Global Chief Marketing Officer, Caroline Dean.

What does experience mean to you?

Brand moments that deliver value to people.

What should marketers not live without?

Purpose and authenticity.

Consolidation is at its peak. What is the role of agencies today?

To make the impossible possible.

What’s your view on Innovation?

Innovate to be relevant.

What is the future of brand experiences?

The future of marketing.

Tell us what makes Isobar different and better.

Our culture of many.