#IsobarinBrief with Isobar Latin America CEO, Abel Reis

#IsobarinBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Dentsu Aegis Brazil CEO and Isobar Latin America CEO, Abel Reis.

What does experience mean to you?

Lenses.

What should marketers not live without?

Authentic creativity.

Consolidation is at its peak. What is the role of agencies today?

Growth partners.

What’s your view on Innovation?

Creative destruction.

What is the future of brand experiences?

Narrative spaces.

Tell us what makes Isobar different and better.

Purpose beyond business.